90-Day Action Plan

Aspire China Partner Marketing 1 90-Day Action Plan China localization, partner activation and measurable campaign execution Yang Ze / 杨泽 yangtzewater@foxmail.com

ROLE PRIORITIES A focused pilot connects experience to the role ASPIRE CHINA PARTNER MARKETING / YANG ZE 2 Pilot audience hypothesis China-based founders and finance leads managing a Hong Kong or Singapore entity, with recurring overseas supplier, advertising or SaaS spend. What I would own Chinese copy and publishing calendar, partner enablement, event delivery, lead handoff and weekly budget reviews. Relevant experience Fintech: interviews with 10+ leading banks and a joint white paper launch with Digital China Information Service. Localization: advised a European creator on Chinese content and a Douyin, Bilibili and Xiaohongshu presence. Events: 8 major exhibitions and 112 developer teams recruited in two weeks at China Telecom.

SAMPLE 01 / LOCALIZED VALUE PROPOSITION Localization starts with the overseas operating problem Proposed Chinese headline 让海外业务的收付款与团队开支更清晰

ASPIRE CHINA PARTNER MARKETING / YANG ZE 3

SAMPLE 01 / ORIGINAL CHINESE COPY WITH ENGLISH EDITORIAL NOTES WeChat article sample: useful before it asks for a demo ASPIRE CHINA PARTNER MARKETING / YANG ZE 4 Publication-ready draft for review 出海第二步：管好你的钱袋子 业务走向海外，财务工作也会变复杂：客户用外币付款，广告和软件订阅持续扣费， 团队采购还需要审批。先把这些场景分开，才能看清每笔钱的用途。 第一步，梳理收付款。列出海外实体、常用币种和付款对象，再核对账户与支付渠 道是否适用。Aspire 的多币种企业账户与全球支付功能，可作为评估选项。 第二步，设定团队开支规则。谁可以付款？额度是多少？哪些支出需要审批？ Aspire 的企业卡和费用管理功能，支持团队管理支出与审批。 第三步，整理单据与财务记录。确认现有会计软件能否对接，减少重复整理。 想梳理你的海外财务流程？预约产品介绍，先确认企业资格与适用功能。具体服务 以所在地区、审核及最新条款为准。 Editorial intent Reader: founder or finance lead Angle: operational checklist CTA: qualified product discussion Format: original article with a downloadable checklist Measure: tagged CTA clicks and accepted leads

SAMPLE 01 / PROPOSED SOCIAL CONTENT Xiaohongshu creates discovery, Weibo supports the event ASPIRE CHINA PARTNER MARKETING / YANG ZE 5 Xiaohongshu carousel: 5 frames 出海团队的第一份开支管理清单 01 封面：海外广告、软件、采购，谁在付款？ 02 收付款：先列实体、币种和使用场景 03 团队开支：明确权限、额度和审批人 04 单据管理：确认记录与会计软件如何衔接 05 产品评估：核对 Aspire 适用功能与企业资格 Caption draft 出海以后，先把付款规则写清楚，再选工具。Aspire 提供多币种企业账户、企业卡 与费用管理功能。是否适用，请以企业所在地区、资格审核及最新条款为准。 #企业出海 #跨境业务 #团队开支 Weibo event teaser 海外业务增长，财务流程跟上了吗？ 「出海财务准备工作坊」将从实体与 资料准备、收付款场景、团队开支规 则出发，讨论可落地的检查清单。 I own copy, layout brief, publishing and comment triage. Xiaohongshu: track saves, profile visits and qualified enquiries. Weibo: track event interest and tagged registrations. Use approved platform paths.

SAMPLE 02 / HYPOTHETICAL PARTNER, NO EXISTING RELATIONSHIP IMPLIED A corporate services partner offers a relevant entry point ASPIRE CHINA PARTNER MARKETING / YANG ZE 6 Partner profile A China-facing corporate services and accounting firm that helps founders establish and operate Hong Kong or Singapore entities. Selection assumptions: relevant client base, Chinese content access, a named owner and capacity to follow up. Shared offer Overseas Finance Readiness Clinic A Chinese checklist, a founder workshop and optional product consultations. Partner value: useful onboarding support and client retention. Aspire value: contextual introductions to relevant businesses. Screen 10 prospects. Meet 3. Activate 1 pilot partner after audience, capacity and referral terms review.

SAMPLE 02 / PROPOSED CAMPAIGN RUNBOOK One partner campaign has clear owners and handoffs

Illustrative agenda: 10 min setup checklist, 15 min finance workflow, 15 min product demo, 20 min Q&A. Each party confirms its own product or service claims. ASPIRE CHINA PARTNER MARKETING / YANG ZE 7

SAMPLE 03 / EXECUTABLE WORKFLOW EXAMPLE AI accelerates drafting with a traceable human review

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PROPOSED ROADMAP / TIMING DEPENDS ON ACCESS AND APPROVALS The first 90 days move from validation to a repeatable pilot

Partner activation = a trained owner + approved kit + a live campaign + traceable lead handoff. ASPIRE CHINA PARTNER MARKETING / YANG ZE 9